Attention E-commerce store owners & managers

Are Struggling to Boost Your Ecommerce Sales?

Discover How Strategic Online Advertising For Ecommerce Can Open the Door to Predictable & Consistent Growth for Your Online Store.

Book Your Free Strategy Session Now

Love working with Spencer and the team. Extremely professional in managing our Facebook Ad’s account and blessed to have him apart of our team. Highly recommend !

S.Schaffler

some of the Brands we work with

Right now, running an e-commerce business is more challenging than ever.

You’re not only competing with countless other online stores but also giants like Amazon and eBay, all vying for your prospects’ limited attention. The digital landscape offers a plethora of channels for marketing your business—SEO, social media, paid ads, influencer marketing, and affiliate marketing—each with its own complexities. Just as you think you’ve cracked the code, an algorithm changes, and it’s back to the drawing board. In an era where consumer attention spans are shrinking and impatience is growing, staying relevant requires more than just showing up. Advancements in technology demand that we offer more personalized and engaging shopping experiences. Add to this the economic pressures from inflation and rising living expenses affecting buyer behavior, and the path to profitability seems steeper than ever.

However, amidst these hurdles, the opportunity to connect with and stand out to your customers has never been more vital.

Discover Sales Strategies That Guarantee Growth

Don’t worry, there is light at the end of the tunnel. The solution isn’t a fleeting tactic or a temporary fad, but a proven sales strategy that has consistently delivered results. Chet Holmes’s Buyer’s Pyramid reveals that only 3% of your market is actively looking to make a purchase at any given moment. Below this, 7% are open to buying, while a significant 30% are not interested, and another 30% don’t even realize they need your solution. The catch? Most efforts are poured into targeting that ready-to-buy 3%, leaving the potential of the remaining 60% largely untapped.

Craft a Customer Journey That Wins Hearts and Sales

Our approach focuses on building a relationship with customers at every level of the pyramid, ensuring that when they’re ready to buy, they’re already familiar with your brand. This journey from Awareness to Purchase to Advocacy is crucial, and achieving it requires a blend of paid advertising and email marketing.

Make Your Brand Unforgettable!

The first step is awareness. Platforms like Facebook, Instagram, TikTok, and YouTube are perfect for Top of Funnel campaigns designed to introduce your brand to as many prospects as possible. Research shows that 81% of shoppers conduct online research before buying, emphasizing the need for a strong initial presence. By engaging potential customers early on, we start to build custom audiences for more targeted interactions down the line.

Build Trust and Turn Browsers into Raging Fans

Once prospects know you exist, we deepen the engagement. Middle of Funnel (MOFU) strategies aim to build trust with content like user-generated testimonials and case studies. Email marketing comes into play, influencing 59% of consumers’ purchase decisions, guiding them from initial awareness towards considering a purchase.

Sealing the Deal: Conversion

Conversion strategies at the Bottom of the Funnel (BOFU) focus on retargeting and brand-focused search campaigns, tailored to those already familiar with your brand. This stage, often overlooked in favor of direct sales tactics, is where we excel, improving conversion rates and ROI by addressing the needs of consumers who require an average of 6 to 8 touchpoints before they’re ready to buy.

Transform Customers into Vocal Brand Champions

The relationship doesn’t end with a sale. Encouraging customers to share their experiences through reviews builds social proof and authority. Referral campaigns, significantly more effective with a conversion rate bolstered by the high lifetime value of referred customers, bring the customer journey full circle.

With this comprehensive customer journey strategy, challenges like competition and market fluctuations become less intimidating. By focusing on nurturing relationships at every stage, you’re not just selling a product; you’re building a lasting brand. This is the foundation upon which enduring e-commerce success is built.

Ready for Growth? Let’s Talk.

Book your free strategy session now. Dive deep into your brand’s potential with our experts and discover a personalized path to skyrocketing your sales.

Do any of the following resonate with you?

Struggling to Turn Visitors into Buyers?

You’re getting the traffic but just can’t seem to convince them to hit ‘buy.’ Whether it’s a clunky checkout process or unclear messaging, turning lookers into bookers is where you’re stuck.

Feeling Lost in the Digital Marketing Maze?

You’re putting money into online ads, social media, maybe even content, but the return feels like pennies. You’re looking for the right path that leads to actual growth, not just likes and shares.

Competing with Giants Feels Like a Losing Battle?

Everywhere you look, there are bigger brands with deeper pockets dominating the scene. Standing out in a crowded market, especially against the likes of Amazon and eBay, feels like a David vs. Goliath fight.

Wondering Why Customers Aren’t Coming Back?

Acquiring new fans is great, but keeping them should be easier, right? If you’re scratching your head over how to keep customers loyal and engaged, you’re not alone.

If you found yourself nodding along, know that you’re in the right place. Book a Free Strategy Call and we’ll show you how we can change all of that.

Testimonials

What our clients think…

Ammber DoyleAmmber Doyle
05:59 21 Nov 22
I have been working with Media Evolution for almost nine months and they have been key to building a smart digital marketing strategy for our rapidly growing veterinary company. Spencer's expertise in planning and managing our SEO, Google Ads, and social media advertising is a godsend! He is patient and responsive and never makes me feel daft for asking questions. Media Evolution is a great agency to have in your corner if you're looking to grow your brand or business. Highly recommend!
Peregrine ServicesPeregrine Services
00:54 11 Aug 22
We have worked with Spencer on a number of projects and he always delivers exactly what is required. Easy to deal with and nothing is too much trouble. Highly recommended.
frustockl00frustockl00
00:31 09 Aug 22
I fully recommend Media Evolution, they are approachable and easy to deal with. Spencer sort me out quickly and I was very happy with the quality of their services.
Nathan CoombridgeNathan Coombridge
23:55 08 Aug 22
We've been working with Spencer from Media Evolution for a couple of years now and the attention to detail is great.We have taken our very scattered digital marketing approach to a succinct and positive ROI strategy.
Sheree CusackSheree Cusack
02:26 24 Sep 21
I've worked with Spencer of Media Evolution for years and have always had great outcomes. I'm super excited about the new project for my business Bee Group Accountants as we are doing a complete relaunch of the site. Spencer's recommendations about a digital strategy and the re-build have been invaluable.
Damien DauDamien Dau
02:55 02 Nov 18
Media Evolution are great to work with. Their designs and brand support are current and relevant to our market. They take time to understand your business, customers and how to communicate to them. I would recommend Spencer and the team to anyone.
Plane SupportPlane Support
00:45 21 Mar 17
Media Evolution was recommended to AIR360 when we were looking to re-design our website. Spencer talked us through the process and provided us with an affordable option for the services we needed. As a small business in a niche industry, Spencer took the time to understand our market and use that information to design a website which was on theme with our sector. Spencer was always patient and communicated updates during the background planning and design process, allowing us to focus on getting the right information into our website. We would definitely recommend Media Evolution’s services. Jason Hazell – Director – AIR360
Chris StaitiChris Staiti
01:39 07 Sep 16
The best customer service. WOW, How great is Media Evolution, I have had experiences with a number of web designers, developers and Spencer went above and beyond all expectations, I'll be honest I am about a low intermediate with computer tec. stuff, Spencer took the time to explain never getting frustrated and if asked can you just cover it, he did with a smile and just covered it and more, always thinking of my budget and only doing what was necessary never adding costs that were not needed. Value for money, great attitude, always available.
Dan JeffreysDan Jeffreys
08:01 10 Jun 16
After working closely with this experienced, motivated and dynamic team for 5years I would not consider looking elsewhere. Turning ideas into action can be a hard ask but Spencer and his team always deliver and go above the call on every challenge. Well presented work every time from people that understand. Cheers.
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Unlocking Omni-Channel Success

GoogleAds, Facebook Ads & Email for Comprehensive Growth

In today’s fast-paced digital marketing scene, leveraging the combined strengths of Google Ads, Facebook Ads, email marketing, alongside Conversion Rate Optimization (CRO) and strategic landing page design, forms the backbone of campaigns that not only reach wide audiences but also drive significant conversions. Each element plays a pivotal role in sculpting a marketing strategy that truly resonates with your target audience.

Google Ads

Targeting Intent for Direct Impact

Utilising Google Ads puts you directly in front of users who are actively searching for what you’re offering. It’s about:

  • Pinpointing the Right Keywords: We dig into what your customers are searching for, tailoring your campaigns to meet them right in their moment of intent.
  • Creating Conversion-Driven Ads: Our ads do more than catch the eye; they’re designed to turn visitors into buyers.
  • Analyzing for Success: With Google Ads analytics, we continuously tweak your campaigns, ensuring you’re getting the best return on investment.

Facebook Ads

Engaging Audiences, Building Your Brand

Facebook Ads are your go-to for crafting a brand presence that speaks directly to your audience. We focus on:

  • Reaching Your Ideal Audience: Through detailed targeting, we make sure your ads are seen by those most likely to engage.
  • Delivering Creative Content: We create ads that don’t just stand out; they resonate, encouraging interaction and building loyalty.
  • Leveraging Diverse Ad Formats: From stories to feeds, we utilize Facebook’s range of formats to keep your messaging dynamic and engaging.

Email Marketing

Nurturing Leads into Loyal Customers

Email marketing becomes the thread that ties your digital strategy together, enhancing the journey from awareness to advocacy:

  • It’s about moving prospects through the funnel with targeted, personalized messages that not only inform but also entice.
  • By directly communicating with your audience, we help increase your average order value and customer lifetime value, creating a direct marketing channel that reduces the need for more expensive advertising methods.

Why Choose Media Evolution as Your Partner

Expertise in E-Commerce Digital Marketing

Media Evolution brings a wealth of knowledge and experience in the e-commerce sector, offering customised marketing strategies that are specifically tailored to meet the unique needs and challenges of online retailers. Our team stays on the cutting edge of digital marketing trends, ensuring that your e-commerce brand not only keeps up with the competition but stands out in a crowded marketplace.

Data-Driven Strategies for Measurable Results

At Media Evolution, we believe in the power of data to drive decisions and deliver results. We utilize advanced analytics to understand your audience, refine your marketing efforts, and optimize your campaigns for the highest possible return on investment. Our focus on measurable outcomes means you can see the impact of your marketing spend, making it easier to scale your success.

Omni-Channel Marketing Approach

We understand that your audience is everywhere, which is why we don’t limit our strategies to just one channel. Whether it’s SEO, paid advertising, social media, email marketing, or influencer collaborations, we craft a holistic online presence that ensures your brand is seen and heard across all relevant platforms. This multi-channel approach maximises your visibility and engagement, driving more traffic and conversions.

Personalised Service and Support

Media Evolution prides itself on building strong, collaborative relationships with our clients. We listen to your goals, challenges, and ideas to create tailored marketing solutions that resonate with your brand’s voice and vision. Our team is always accessible, providing ongoing support and guidance to navigate the ever-changing digital landscape together.

Commonly Asked Questions

Have questions?

Google Ads is a platform that allows businesses to advertise their services/products directly to their target audience on Google’s search engine and its partner sites.

Google Ads can significantly boost your visibility on the most widely used search engine, driving targeted traffic, generating qualified leads, and increasing sales.

While organic search is valuable, Google Ads ensures you’re seen immediately, especially for competitive keywords where organic results might be crowded out.

That’s where expert management (like ours!) comes in. We continually optimize your campaigns to ensure maximum ROI.

Absolutely! You have complete control over your daily and monthly ad spend.

With Google Ads, results can often be seen shortly after the campaign is launched, though optimisation over time can lead to even better results.

Ready to shape your businesses future? Don’t leave your online success to chance.

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